The OTHER Big one
I have to say, at first, I felt like I was in over my head with this project. It was my first time tackling a system of branding, diving into website design, and dealing with a real client. Amqui Farmer's Market is a real farmer's market located in Madison, Tennessee at the historical Amqui Station. It was fun to learn about the station's rich heritage, which inspired many of my design choices!
Brand logo inspired by the silhouette of a train ticket.
EDDM (Every Door Direct Marketing) that would be mailed out to attract visitors to the market, featuring a hand-drawn illustration I produced to give a nod to the station's history.
ENVIRONMENTAL SIGNAGE
Environmental signage for the market: yard signs, seasonal banners, and tent design.
MERCHANDISE
Some merchandise I designed toward the beginning of the project, which ended up being sold at the market!
The tote bags were a hit at market. This visitor especially enjoyed her new market accessory!
WEB + SOCIALS
Full landing page along with 2 sub-pages.
STYLE GUIDE
